ello protip: mp4 to animated gif using ffmpeg

Ello doesn't support videos yet, so animated gifs are the way to go. If you have brew installed you can just install ffmpeg:

~ brew install ffmpeg

To convert a video to gif with ffmpeg:

~ ffmpeg -i myvideo.mp4 -vf scale=320:-1 -t 10 -r 10 myvideo.gif

-t sets the time of the video
-r sets the number of frames per second

And there are bunch of other parameters:

Global options (affect whole program instead of just one file:
-loglevel loglevel  set logging level
-v loglevel         set logging level
-report             generate a report
-max_alloc bytes    set maximum size of a single allocated block
-y                  overwrite output files
-n                  never overwrite output files
-stats              print progress report during encoding
-max_error_rate ratio of errors (0.0: no errors, 1.0: 100% error  maximum error rate
-bits_per_raw_sample number  set the number of bits per raw sample
-vol volume         change audio volume (256=normal)

Per-file main options:
-f fmt              force format
-c codec            codec name
-codec codec        codec name
-pre preset         preset name
-map_metadata outfile[,metadata]:infile[,metadata]  set metadata information of outfile from infile
-t duration         record or transcode "duration" seconds of audio/video
-to time_stop       record or transcode stop time
-fs limit_size      set the limit file size in bytes
-ss time_off        set the start time offset
-timestamp time     set the recording timestamp ('now' to set the current time)
-metadata string=string  add metadata
-target type        specify target file type ("vcd", "svcd", "dvd", "dv", "dv50", "pal-vcd", "ntsc-svcd", ...)
-apad               audio pad
-frames number      set the number of frames to record
-filter filter_graph  set stream filtergraph
-filter_script filename  read stream filtergraph description from a file
-reinit_filter      reinit filtergraph on input parameter changes

Video options:
-vframes number     set the number of video frames to record
-r rate             set frame rate (Hz value, fraction or abbreviation)
-s size             set frame size (WxH or abbreviation)
-aspect aspect      set aspect ratio (4:3, 16:9 or 1.3333, 1.7777)
-bits_per_raw_sample number  set the number of bits per raw sample
-vn                 disable video
-vcodec codec       force video codec ('copy' to copy stream)
-timecode hh:mm:ss[:;.]ff  set initial TimeCode value.
-pass n             select the pass number (1 to 3)
-vf filter_graph    set video filters
-b bitrate          video bitrate (please use -b:v)
-dn                 disable data

Audio options:
-aframes number     set the number of audio frames to record
-aq quality         set audio quality (codec-specific)
-ar rate            set audio sampling rate (in Hz)
-ac channels        set number of audio channels
-an                 disable audio
-acodec codec       force audio codec ('copy' to copy stream)
-vol volume         change audio volume (256=normal)
-af filter_graph    set audio filters

Subtitle options:
-s size             set frame size (WxH or abbreviation)
-sn                 disable subtitle
-scodec codec       force subtitle codec ('copy' to copy stream)
-stag fourcc/tag    force subtitle tag/fourcc
-fix_sub_duration   fix subtitles duration
-canvas_size size   set canvas size (WxH or abbreviation)

-spre preset        set the subtitle options to the indicated preset